Tracy Greenan is the CEO and founder of AURELIA + ICARUS, a digital-first D-to-C phygital fine jewelry house, born in Stockholm, Sweden, now in New York City.

She is a British/Asian first generation Canadian serial fashion entrepreneur who started working professionally in the industry as a shoe designer at the age of twenty in Toronto while earning a degree in Fashion.

Greenan is also the Founder and Editor in Chief at THE FASHN COLLCTR, an award-winning, premium online style publication dedicated to helping professional women build a chic and dynamic life in partnership with mid to large-size fashion brands.