What are the ‘best practices’ for holding webinars?
- Understand Your Audience
- Choose the Right Topic
- Consider the Format
- Choose the Right Speakers
- Create a Compelling Storyboard
- Prepare a Slick Presentation
- Create ‘Evergreen Content’
- Hire a professional company to deliver webinars as a service.
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What should be the ideal duration for holding a webinar?
60 Minutes. An hour-long webinar gives you (as the webinar organiser and host) enough time to showcase all the content needed to achieve your goals for that presentation, while not being overly long.
What is the optimum registrant to attendee conversion ratios?
Based on the fact that there are so many webinars happening these days, a 50% – 60% registrant to attendee conversion ratio is considered acceptable.
What are the recommended technology platforms to host the webinars?
The right webinar platform for you, depends on your specific needs, of course. Review our technology section to help you decide the appropriate platform for your needs.
How does one find the right speaker, host and moderator?
ONLY webinars can assist you in finding the right speaker and moderator for hosting your events.
How does one create ‘evergreen content’?
Evergreen content is search-optimized content that is continually relevant and stays ‘fresh’ for readers over a long period of time. Your webinar recording can help you leverage it for your content marketing strategy.
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