Successful webinars are often determined by the level of attendance, as well as the lasting impact of the topic. Both can be handled with a bit of strategy.
How To Choose The Best Webinar Topics – A 5 Step Guide
In today’s non-stop tech-driven world, and particularly following the advent of the COVID-19 pandemic, webinars have become a commonplace necessity for a variety of purposes. Today, hundreds of new platforms and services are becoming available in answer to the growing demand.
There often comes a time though, when a webinar host is required to actively attract interest, as well as maintain it. A good topic can potentially be the key, and you can find it by following these steps.
Step 1 – Lay Out Your Goals & Objectives
Understanding what you want to achieve is an obvious and basic first step in any planning process. Sometimes it isn’t that obvious though, so it can take some brainstorming. Here are a few common uses for webinars:
- Group Training
More and more people working remotely these days. Group education and training sessions via webinars have become a particularly common and useful solution. - Mass Meetings
Likewise, many employers these days are not able to gather and speak to the large extent of their employees in person, something that webinars have proven to be especially good for. - Sales & Marketing
Webinars are a great way for out-of-office sales and marketing teams to regularly get together to share ideas and information, make pitches, form strategies, and troubleshoot issues. - Customer Service
Webinars can be used to provide customers with solutions, as well as showcase new products and services.
Step 2 – Define Your Target Audience
Once you know the “why” of your audience, you need to work out the “who”. Consider the type of audience you are looking for and their needs and interests. If you are still unsure, perhaps put your sales or marketing team on it and get them come up with an ideal customer profile. Otherwise, you may still have a chance to tweak this later.
Step 3 – Decide On The Topic
Now that you have a better idea of your audience and what they might expect, you should also have a better idea of the sort of topic to choose. Otherwise take a thorough look at your data, and you can also test out ideas on colleagues, and even organise a test audience, before committing to anything. It doesn’t end here though.
Step 4 – Determine The Layout
After deciding on the topic, you may want to consider the layout of the webinar. This could be in terms of length, style, whether it will include a Q&A, what kind of presentation media will be used, and how it could be used to both attract, and keep your audience engaged.
Step 5 – Select The Right Software
The final step is to select the software that best suits all the above. Just like when you sign up for an online casino sign up bonus, you need to do your homework about which option to choose. There are many free apps to use, though some may offer greater quality, or more suitable services, above others. A general rule of thumb though, is to use something that you, and your customers, will find easy and convenient to use.
Completing all, or any of, these basics steps can systematically help to bring you closer to choosing the best topic possible for your webinar.